City Guide for Downtown Sarasota

Your Downtown. Your Alliance. Your Impact.

The Downtown Sarasota Alliance (DSA) is more than an organization, it’s a movement of residents and business owners dedicated to the heart of our city. Whether you want to roll up your sleeves for a cleaner environment, support local, or grow your business network, there is a place for you here.

Established

Annual Events

Our Members

Stay in the loop on news and events. Sign up for our Newsletter!

Keeping Sarasota Beautiful we’ve Adopted Ringling Blvd.

We take pride in our city’s appearance. As part of our commitment to the “Keep Sarasota County Beautiful” initiative, the DSA has officially adopted Ringling Boulevard.

  • The Mission: We conduct a minimum of four major clean-ups annually to ensure our downtown corridors remain pristine and welcoming.

How to Help: Join us for our next Clean-Up Day! We provide the gloves, and bags; you provide the community spirit.

Annual Back-to-School Drive

Every summer, the DSA mobilizes the downtown community to support our local students. We believe every child deserves to start the school year with confidence.

  • The Impact: We collect new backpacks and essential school supplies for local children in need. In 2025, our community helped fill over 600 backpacks!

How to Help: During June and July, look for donation bins at participating downtown businesses.

The Official Downtown Sarasota City Guide

With over 35,000 copies distributed annually to the SRQ Airport, luxury hotels, and visitor centers, our City Guide is the go-to guide for visitors and new residents of downtown Sarasota.

  • The Opportunity: Members receive discounted rates to feature their business in the print and digital editions, putting your brand directly into the hands of residents and tourists alike.

Streetlight Banner Program

High-visibility marketing meets urban beautification. Our banner program allows businesses and non-profits to “own” the streetscape and showcase upcoming events.

The Opportunity: Showcase your brand or event on colorful banners throughout the downtown core. DSA members enjoy exclusive discounts.

FAQ

What is the Downtown Sarasota Alliance?

The Downtown Sarasota Alliance is a community organization dedicated to strengthening and promoting the downtown Sarasota district. We connect businesses, residents, and local leadership to create a vibrant, thriving downtown environment.

40+

Members

18+

Events Hosted

Who can become a member?

Anyone can become a member! Our mission is to provide a place for residents, businesses, and visotors to utilize to find the best that is Downtown Sarasota FL. We offer Corporate Business, Small Business, Non-profit, and Friends of Downtown Membership Levels. 

What are the benefits of becoming a member?

All members (Business & Non-Profit) receive these exclusive professional perks:

  • Digital Visibility: A full business listing on the DSA website with images and SEO-optimized contact info.
  • The City Guide: A Bold Business Listing in our annual Downtown City Guide (35,000+ copies distributed to the SRQ Airport, hotels, and visitor centers).
  • Direct Outreach: Event and News can be shared via our Monthly Newsletter Email Blast to our network of residents and businesses to showcase your events or promotions.
  • And more.

Marketed by Experts: Benefit from the DSA’s year-round multi-channel marketing of "Downtown Sarasota" to locals and tourists.

How do I join the Alliance?

You can join the Alliance by clicking HERE.

How can I promote my business or event downtown?

Please share your upcoming event and news with our team at DSA@DSASarasota.com 

Contact us

Have a question, want to get involved, or interested in membership? We’d love to hear from you.

Address

1330 Main Street, Suite 10 Sarasota, FL 34236

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