Visit Sarasota County’s (VSC) mission is to establish Sarasota County as the must-experience destination on Florida’s Gulf Coast.

Our foundation is a team of industry experts who work diligently to promote the area through advertising, sales and marketing while also cultivating a local network of businesses ready to provide excellent guest experiences. VSC continuously evaluates the various stages of travel, adapts to industry needs, and puts an emphasis on generating quality tourism.

Research is at the heart of VSC’s creative development and advertising decisions. Research helps the VSC to understand trends and opportunities for new market segments and research validates the effectiveness of VSC programs. There’s also an emphasis on visitor services. Our three welcome centers attract, educate and delight visitors once arrived.

Our Sales team outreach works with meeting planners to identify unique venues and activities that are a good fit with their program and allow them to create their overall business vision. Big-city amenities mixed with sophisticated small-town charm make Sarasota County the perfect location for a meeting or incentive. Find services and settings to meet your every need, culinary delights, and a vibrant arts scene, plus fly conveniently to our area with Sarasota Bradenton International Airport.

Sarasota is a rare destination pairing beaches with high-level sporting events and venues. Standing on the sidelines can mean everything from stadium seats at MLB spring training games to posh tailgating at polo matches to watching beach volleyball on the cool, white sand. VSC Sports team efforts focus on expanding the event portfolio to include new sports and enhancing athletes’ and spectators’ experiences in Sarasota County to ensure return visits.

VSC is a partnership-based organization, actively working within the community to establish and maintain relationships with businesses looking to tap into our tourism economy – to date, our network is now more than 400 strong – to keep visitors coming and residents employed all year long.

Learn more about how we support local businesses through year-round tourism, and join our partnership network at www.JoinVSC.com